On September 17th, the Scale-Up Summit promoted by Endeavor Brasil and EY took place. One of the panels of the event was attended by the Grupo Ornatus’s CEO, Jae Ho Lee who shared the stage with Ricardo Ermírio de Moraes from Natural One; and Fred Wagner, from Track & Field.

The panel dealt with the challenges of transition. How to bring executives or a CEO to business without losing strategic view? What are the motivations for this?

Jae Lee said the transition was already in the plans of the Ornatus Group. And in order to reach it, he asked for help from a consultancy who helped set up a Council. The entrepreneur pointed out an error that he considers frequent among entrepreneurs: the lack of long term vision. "It's like climbing: you have to plan how you will return from the mountain summit, even if it is not reached. Most people do not plan how to go back and never return”, he has stated.

Ricardo shared his experience on the leadership of Natural One, especially in relation to setting up a Council. "It was very important not only because the shareholders' agreement called for, but because we brought people in line with everything we want to build. Primarily the CEO: they have to be very attuned to the entrepreneur. You cannot leave the stick in someone's hand without knowing where the person going to run to”, he explained.

Regarding Track & Field, Fred revealed that bringing a CEO represents preparing the company for the new challenges. Fred Wagner also touched on a very important point: what to do after the transition, in the absence of the management routine. "I have been an advisor to other companies because I can multiply what I have learned on mine. I have also been involved in Venture Capital funds as an investor, which allows me to participate, to extend give-back opportunities and to bring new ideas and global visions to Track & Field”, he said.