Love Brands, co-branding formed by networks Balonè Fashion Bijoux, Imaginarium and Puket, keeps expanding in national territory. The brand ended 2017 with 50 operational stores, and for 2018, it keeps its expansion strategy towards cities with 50 to 200 thousand citizens.

Love Brands business model allows for an operation with three different, but very synergistic, franchises, as it offers for the consumer exclusive products: Balonè’s fast fashion accessories; Imaginarium’s fun design; and Puket’s underwear and sleepwear fashion. With an architectural project respecting the identity of each one of the brands, Love Brands is able to create a communication standard for the consumer to identify the differentials of each brand.

The brand expansion includes small cities, but with a very strong consumption potential. For example, the brand is already present in Catalão (Goiás), São João Del Rei and Pouso Alegre (Minas Gerais), Vinhedo and Itapetininga (São Paulo), Cachoeiras de Macacu (Rio de Janeiro), Corumba (Mato Grosso do Sul), among others.

“The profile Love Brands seeks corresponds to cities with up to 200 thousand citizens, with no shopping malls, but being important or ascending economic hubs. We start 2018 understanding that the brand expansion will follow the pace of the economic recovery. As such, the mapping includes 12 new operations for this year”, explains Marcelo Sarpe, Love Brands president. The initial investment for a Love Brands operation amounts to BRL 200 thousand.