On Thursday, the 29^th, São Paulo received Trendme, annual event of retail trend and purchasing behavior promoted by Dexi Marketing, which brought together about 150 people including businessmen, entrepreneurs and executives. See some of the trends presented by the speakers.

Tecno Fashion

“Fashion will be much more functional than material. Technology will migrate to other parts of the body. We will be able to choose, for example, an eyeglasses-shaped telephone or bracelet,  which means you will not choose the material, but the functionality”, says Desirée Peron, expert in purchasing behavior at Dexi Marketing.

Consumer of the future

 “It will be more and more necessary to translate service with the consumer’s focus and not focused on the consumer. Follow the customer and make him realize that you are interested in what he is feeling, proposing and realizing. The trend is for us to think like them and not for them. Uber, Airbnb, Facebook and Alibaba, for example, do not value assets, but services and relationships. It is the trend of today’s world”, according to Ana Julia Baumel, consultant at Baumel&Baumel.

Creating brand engagement

Guilherme Sebastiany, branding expert, reminds that brand engagement is not a trend. “Trend is in the way consumers are changing the dynamics of the relationship with the brands.”

The November edition of the Revista Ornatus will have a full article on the trends presented at the event. Visit the magazine website at http://grupoornatus.com/pt-br/noticias/revista-ornatus/.