As one of Brazil's largest accessories store chains, Morana now has a new architectural design, signed by FAL Designer, a prestigious office specializing in retail architecture, in partnership with the Architecture Department of the Ornatus Group.

The project reinforces the commitment Morana gives to fashion. In order to strengthen this concept, the store has a new way to display its products, placing much more value to the collections. "When you buy an accessory, the purpose is to compose a look, to represent a lifestyle or a time of the day. So we needed to create a setting and a more equipped display to show that Morana is a player in the fashion segment and allow the collections to get the attention of the customer" said Manoel Alves Lima, director of FAL Design.

To make the presence of Morana known in the fashion market, the selling point has gotten new features and the store started to display the goods in a more individualized way. "This organization is very important. We created additional support stands which make it easier to display the looks, a box to put fashion editorials and other features that show how the product is actually used, for example on arms, necks and heads."

Patricia Yassuda, the architecture manager of the Ornatus Group, thinks the project conveys lightness and elegance, in addition to increasing the value of the brand's mix of products. "The result was a lighter and versatile store, where we can explore the value of the product, in addition to working with quantities and varieties, which greatly attracts the customer. This project conveys the Morana brand pretty well – sophisticated and elegant, but affordable."

It is also worth mentioning the need to display the products portfolio in a more individualized way. For doing so, the interior of the store was divided into niches that highlight the campaign pieces and our line for parties, for example. "The franchisee needs to clearly show the customer that she has all the pieces. The project reinforces, in a very delicate way, this abundance of products, which is a major competitive advantage of the brand" Lima says.