Balonè launches a campaign with Julianne Trevisol and Mariana Saad
Balonè Fashion Bijoux, a network of fast fashion accessories of Grupo Ornatus, has just launched its campaign for the summer of 2017. The brand’s ambassador for the season is actress Julianne Trevisol, from Globo, who played Lu in Totalmente Demais, a Brazilian telenovela. To join her, the brand brings blogger Mariana Saad, a strong personality in the digital universe, with more than 700,000 followers on YouTube and 800,000 on Instagram.
Julianne brings even more modernity for the brand. "Julianne is beautiful, modern, has a lot of style, she is Balonè's face. We chose Julianne precisely because she has all the requirements to represent the brand," justifies Marcia Theodorus, Balonè's Marketing Manager.
Balonè is a fast fashion brand, and it is very aligned with the digital universe and Mariana Saad will do tutorials and curatorship of the bets for the season. "Mariana is cheerful, bold, very fun and we love this style, it gives a lot of lightness to the brand. It will show various up-to-date combinations for Summer 2017. There are many news to come," reveals Marcia. Balonè’s Summer 2017 campaign debuted in August and will end in February of next year.