The network Balonè Fashion Bijoux has as it differential the fast fashion concept. This means that Balonè does not only sale bijoux, but products inspired in the main fashion trends of the season.

The brand, that was born in 2007 and over the years was maturing its fast fashion concept, provides to its consumers a differential also at the time of purchase when allowing a new way of consumption experience. In the sales point, a curatorship work helps the customer to identify which are the brand’s bets for the season and how to use it. All this work is done after many trends studies and researches along with bureaus partnerships.   

Balonè Fashion Bijoux is a modern, funny, audacious and irreverent brand, characteristics also reflecting in the brand’s target audience that is composed, mainly, by consumers with fashion consumption behavior. It is for this audience that the network makes weekly news available in the stores.    

As an attuned brand, each campaign takes to the sales point a current and relevant celebrity in the fashion segment. Thus, the Balonè Winter 2016 took to inside the store the actress Fiorella Mattheis and the blogger Jade Seba, both with great representation also on digital medias.

With around 40 stores in operation and other 50 within Love Brands Project – a co-branding formed by Balonè, Puket and Imaginarium for cities in the countryside, where there are no malls – the brand is increasingly gaining more market over the years.