Located at Curitiba metropolitan area, Campo Largo is the 14º richest municipality of Paraná, with regards of GDP growth.  As a result of this people growth, the city's accelerated development has been increasingly attracting investors interested in expanded their business to the southern region of Brazil. With an eye on this market, Love Brands launched on 21st of November their first franchiser in Paraná, at Campo Largo city. It expects to have 30 stores in full operation until the end of 2013.

Named as co-branding, due to gather in the same store franchise brands such as Balonè (Women accessories), Puket (socks, underwear and PJ's) and Imaginarium (gifts), in slightly more than one year Love Brands is already a success in the country and is present in Goiás, Mato Grosso, Minas Gerais, Rio de Janeiro, Santa Catarina and São Paulo.

This partnership between companies aims to attract entrepreneurs with limited investing capacity that are in search of investing in leading brands in their segments and to promote stores openings in municipalities with population between 50 thousand and 250 thousands inhabitants and that preferably, don't have shopping malls. 

"We are very happy and confident with the brands expansion throughout the country. We had been keeping an eye on Paraná for a while and we are delighted to open our first store in the state latter in this year" says Marcelo Sarpe, Love Brands Expansion Director. “We have high expectation for 2014 and we intend to open other stores, offering our products to the consumers from Paraná", he adds.

The biggest chain differential is to bring together the retail of gifts, costume jewelry, accessories, fashion sleepwear and underwear in one place, in which the consumers find the perfect gift for any occasion. Among the advantages brought for this new business model, in addition of this diversified product mix, there is the low initial investment (R$ 200,000), the low operational cost and high level of return.